The number of gambling advertisements on television and radio increased by 115% in the months of October and november. In the same months last year, 170,000 gambling advertisements were broadcast, this year it was no less than 366,000 advertisements. These results were presented by the research firm ‘Nielsen’. The agency also managed to report that the New Zealand gambling operators Royal Vegas Casino and the Tote spending millions of dollars more on gambling advertising in October and november alone.
The online gambling was legalized in early October 2021. This also had a major impact on the advertising market, as the number of gambling advertisements increased dramatically. Last year, in the last months of the year, we only saw advertisements of the physical casinos and the Toto appear on television. In the last quarter of 2021, it would be advertising from online gambling providers in 75% of cases. A total of 10 legal online gambling providers are currently active, including BetCity and Bet365.
The Royal Vegas Casino would in the last two months for a whopping $ 6.4 million in television commercials and radiocommercials. The Toto also pulled the wallet and spent $ 4.6 million on gambling advertising. Please note, This is an estimate from the research agency Nielsen. The online gambling operators would have collectively spent more than 23 million dollars on gambling advertisements. That amount was spent only in the months of October and november.
Since december 2021, there has been a ‘ Online Gambling Advertising Code ’. The gambling operators have drawn up a list of new rules in cooperation with the broadcasters. The number of gambling advertisements will decrease, as many negative news reports about the commercials had come out. In addition, the gaming providers are only allowed to broadcast online advertisements between 09:00 and 21:00. Find out more about the Online gambling advertising code here.
20 december 2021
