LeoVegas recently signed a sponsorship deal with the world famous football club Manchester City. The two parties enter into direct cooperation with each other. The deal with the reigning national champion should bring LeoVegas more attention in dollarpa and North America. The Swedish gambling company hopes to gain more fame mainly in Canada, where it has been focusing for a long time.
The logo of LeoVegas will be emphatically admired on the tracksuit of ‘the Citizens’in the current football season. In addition, the parties will launch various campaigns, specifically aimed at the supporters of the Premier League football club. “We are proud and excited to partner with Premier League champions Manchester City Football Club! As an official sports betting partner in dollarpa and Canada, we will strengthen our gaming offering while maximizing our brand's visibility. Sing with us now: Haaland, Haaland!” , this can be read on the Linkedin page of the gambling company. The collaboration comes as somewhat of a surprise, as there is increasing criticism of collaborations between gambling companies and paid English football clubs.
Manchester City managed to seize the title in the Premier League in the last two seasons. In fact, the football club has won four league titles in the last five seasons. In the 2017/2018 season ‘ 'the Sky Blues' even managed to collect 100 points in the season and score 106 times. Manchester City is owned by City Football Club of the United Arab Emirates. The home games of the top club will be finished at the Etihad Stadium.
The Swedish gambling company LeoVegas operates worldwide, but has not yet managed to obtain a license in New Zealand. The gambling operator has an online casino and a platform for betting . The likelihood seems plausible that LeoVegas will receive a license from The New Zealand in the near future Gambling authority (Ksa).
12 september 2022
