Online gambling advertising code leads to fewer casino advertisements
15 december 2021
The Online gambling advertising code is official as of today. The gaming operators licensed by The New Zealand Gambling Authority (KSA) we have made clear agreements with each other regarding casino advertising. Agreements would have been made about the content restrictions, but also the amount of casino advertising that will pass. There has been a lot of talk lately about the appalling amount of gambling advertising.
The new advertising code will be valid until March 1, 2023. Next year, all parties will meet in October to discuss the Online gambling advertising code. For example, the objectives will be looked at and whether they have been achieved.
The brand new Online gambling advertising code has been realized in cooperation with the broadcasters, licensed gambling operators and the media companies involved. In addition, the Advertising Code Foundation would also have offered a helping hand in the realization of the code. It is immediately noteworthy that the amount of gambling advertising strongly will go down. It is not only about the well-known television advertisements, but also the commercials on the radio and the online advertising campaigns.
Stichting Reclame Code will also deal with the complaints that come in about the new advertising code Online games of chance. The Advertising Code Commission will take all complaints seriously. An assigned complaint should immediately cause the gambling operator to make adjustments to the advertising campaign.
The new regulations should also ensure that vulnerable groups enjoy better protection. It was already known that no television advertisements could be broadcast by the gaming operators between 06:00 and 21:00. However, this rule now also applies to online advertising, for example videos that appear on the screen before a movie. Advertisements about television programmes of which at least a quarter of the viewers are minors or young adults are also excluded.
The Online gambling advertising code also ensures that up to three commercials from a gambling provider are broadcast per advertising block. A gambling advertisement should only last half a minute. It is also not possible to split this time into two parts in one advertising block. The new rules apply not only to online casinos , but also applies to the providers of physical games of chance.
The Online gambling advertising code also brings about major changes regarding the physical advertising of the casinos . It is not allowed to advertise in the vicinity of an amusement park, school, addiction clinic or hospital. For example, it can be about advertising signs along the road.
The online gambling providers are currently allowed to offer bonuses to new players and loyal customers. However, it is not allowed to carry out advertising that focuses on the bonuses. It is also no longer possible for a provider to award a bonus to a player aged 18 to 24. Casino bonuses may not exceed 250 dollars and the conditions must be clearly indicated.
